Client: IBM
Agency: Ogilvy NY
Directed by Ian Pons Jewell
VO: Oscar Issac
We changed the game by giving every fan their own personal AI commentator, we’ve ensured that no shot goes uncelebrated—bringing the elite insight of the broadcast booth to every moment of the tournament.
This was part of the larger What If campaign, which emphasized the power of asking bold questions to drive innovative technology solutions. Questions like, 'What if buildings could tell you how to make them more efficient?' or 'What if analyzing a big bank’s data could be...no big deal?'
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