IBM TECHXCHANGE

Client: IBM
Agency: Ogilvy NY
Partners: Sarofsky, Active Theory

3 Days. 5,000+ Developers. 1500 sessions, labs and more—we made IBM TechXchange a live visualization of innovation. All powered by data and built by developers in real time.









P H A S E  1
DOOH - The Grid

Extending IBM’s modular identity system, we created a shared canvas for the technologist community to connect and create.
















P H A S E  2
The Conference

We captured everything that’s happening at TechXchange, and turned those inputs into shareable pieces of content that reflect activity in real time.












Social











Explorations
Early explorations and visual studies.















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