LET’S CREATE SMARTER BUSINESS
Client: IBM
Agency: Ogilvy NY
Directed by Adam Heshemi
VO: Lewis Hamilton
Any business can use AI.
IBM helps you use AI to change how you do business.







Jeremy
A regular business uses AI agents to improve individual productivity.
A smarter business uses them across tools and teams to improve the entire organization.










Right There
A regular business can only use some of its data because the data is scattered and hard to access.
A smarter business brings it together and fuel more accurate AI.











Irony
A regular business manages apps one by one.
A smarter business streamlines IT with AI-powered command and control.

Because more AI shouldn’t create more work.










Out of Home







US Open












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