Food. Restored.
Client: Crisco
Role: Art Direction, Design, Video Editing & Copywriting
Role: Art Direction, Design, Video Editing & Copywriting
Crisco oil helps restore leftovers by letting the flavor of the food shine through.
Fry your leftovers with Crisco, and you’ll restore any food to its rightful state.
Much like art restoration.
Fry your leftovers with Crisco, and you’ll restore any food to its rightful state.
Much like art restoration.
OUT OF HOME
ACTIVATION:
The Revival Gallery
The world’s first art gallery of paintings restored entirely by Crisco oil.
EXPERIENTIAL:
Partnership with Momofuku
When you ask for a to-go box at Momofuku, you get a packet of Crisco oil so that your leftovers could turn into another new meal.
PRODUCT EXTENSION:
Oil Brush & Can
For the home restorer.
Smock
Is it a smock? Or is it an apron? No one knows.
In collaboration with:
Fangyue Hu (AD)
Fangyue Hu (AD)