Ask Henry
Client: The New York Times
Role: Art Direction, Co-Directing & Video Editing
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Role: Art Direction, Co-Directing & Video Editing
The NYT believes that with the rise of Fake News, we all have a responsibility not just to read the news, but to question it.
Enter: HENRY.
WATCH THE CASE STUDY
Enter: HENRY.
WATCH THE CASE STUDY
AI Chatbot for NYT readers online
A personalized assistant armed with the truth, it’s designed to help readers not only understand the news but give them actions that engage people and allow them to become part of the change.
Henry is the name of the NYT’s founder.
It’s also the name of the first A.I. Chatbot built into the site, which will take your questions on the article you’re reading. And answer them with facts, cross-referenced articles, and more.
How do you do with the NYT newspaper readers?
In collaboration with:
Ethan Sims (Copywriter)
Ethan Sims (Copywriter)
