Cuervo in Your Corner
Pre-fight weigh-in face-offs have become a highly recognizable part of the UFC, where fighters take the opportunity to size up their opponents. This iconic visual means war.
In partnership with Jose Cuervo and the UFC, we took this iconic face-off in a new context - two fighters at a UFC watching house party. Only their conversation is totally friendly, typical of two friends sharing a glass of Cuervo and having a good time.
In partnership with Jose Cuervo and the UFC, we took this iconic face-off in a new context - two fighters at a UFC watching house party. Only their conversation is totally friendly, typical of two friends sharing a glass of Cuervo and having a good time.
FILM : 48
: 30
: 15
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SOCIAL (Special thanks to Dana)
Agency:
Mekanism
Mekanism
Director:
Aaron Stoller
Aaron Stoller
Creative Team:
ECD: David Horowitz
CD: Victor Monclus
ACD: Will Knox
CW: Lamar Philips
ECD: David Horowitz
CD: Victor Monclus
ACD: Will Knox
CW: Lamar Philips
