Cuervo MetaDistillery
Client: Jose Cuervo
Role: Art Direction & Design
Role: Art Direction & Design
The Cuervo Decentraland Distillery is the best place in the metaverse to hit fast forward on friendship.
Our experience facilitates instant connections and fun. From the metadistillery itself, to prizes and NFTs that bring people together in real life for awesome Cuervo-sponsored experiences, this is a chance to show the world that with Cuervo, There Are No Strangers.
Our experience facilitates instant connections and fun. From the metadistillery itself, to prizes and NFTs that bring people together in real life for awesome Cuervo-sponsored experiences, this is a chance to show the world that with Cuervo, There Are No Strangers.
OVERVIEW
CUSTOM WEARABLES
ARTIST COLLABORATION
WITH PETER TARKA
To celebrate the distillery’s opening on National Tequila Day,
we worked with renowned visual artist Peter Tarka to create the brand’s first NFT (non-fungible token).
This digital piece of art, designed with friendship, summer vibes, and virtual tequila in mind, will be randomly distributed today to 10 people who visited our metadistillery on launch day as a “thank you” for being early.
we worked with renowned visual artist Peter Tarka to create the brand’s first NFT (non-fungible token).
This digital piece of art, designed with friendship, summer vibes, and virtual tequila in mind, will be randomly distributed today to 10 people who visited our metadistillery on launch day as a “thank you” for being early.
PROOF OF ATTENDANCE PROTOCOL (POAP)
SIZZLE : 15
Agency:
Mekanism
Mekanism
Partner:
Peter Tarka
Peter Tarka
Creative Team:
ECD: David Horowitz
ACD: Tim Noble
Art Director: Nuri Park
Copywriter: Katrina Iorio
ECD: David Horowitz
ACD: Tim Noble
Art Director: Nuri Park
Copywriter: Katrina Iorio
