The Masters Remastered
The Masters. 100 players, 18 holes, 4 days, and an average of 21,600 shots. But here’s the catch— broadcasts only cover about 405 of those shots, meaning just 2% of get expert-level commentary from icons like Jim Nantz.
Until now.
We remastered the Masters, giving every fan their own personal AI commentator covering every single shot taken during the tournament.
Until now.
We remastered the Masters, giving every fan their own personal AI commentator covering every single shot taken during the tournament.
What If?
This was part of the larger What If campaign, which emphasized the power of asking bold questions to drive innovative technology solutions. Questions like, 'What if buildings could tell you how to make them more efficient?' or 'What if analyzing a big bank’s data could be...no big deal?'
and... Prints.
The question mark from 'What If?' campaign serves as a central visual element in the prints, with each question mark created using AI.
Agency:
Ogilvy New York
Ogilvy New York
Director:
Ian Pons Jewell
Ian Pons Jewell
VO:
Oscar Issac
Oscar Issac
Creative Team:
ECDs: Matthew Curry & Aste Gutierrez
GCD: Rachel Frederick
CD: Andrew Curtis
CD: Ben Morejon
AD: Nuri Park
ECDs: Matthew Curry & Aste Gutierrez
GCD: Rachel Frederick
CD: Andrew Curtis
CD: Ben Morejon
AD: Nuri Park
